Anchored on your typical Instagram views (~8K). Views are a ~7-day organic snapshot; reach is the surface, subscriptions are the outcome we weight most.
The data here was captured within about a week of each post going live, so it is directional rather than final, and the counters keep climbing after we read them. The point of a review like this is to decide together where to take the partnership: lean in, reshape, or pause. All three are normal.
Subscriptions are the signal we weight most heavily, because they are what let us keep investing in a creator. This first run cleared more than half of the bar that makes a collaboration pay for itself, the funnel is converting at a healthy rate, and the clearest lever from here is reach, not conversion quality.
Across everything we invested together, the bar to pay for itself was 20 subscriptions. You landed at 12, so this first run is at 60% of break-even with a funnel that converts cleanly at every step. That puts it firmly in the band where we keep going: the mechanics work, and the gap is reach and volume rather than whether your audience acts.
Target = the number of subscriptions at which the collaboration pays for itself. You are 60% of the way there on a first run, which is a strong place to build from.
Most people came in through your code rather than a link tap. That is completely normal for Instagram and TikTok: people see the code, remember it, and type it at checkout. It means your code is doing its job, and a tracked link would let us also credit the clicks it currently cannot see.
| Post | Platform | Date | Views* | ER |
|---|---|---|---|---|
| The fastest way to design a product mockup | TikTok | Jun 2 | 9,240 | 2.1% |
| The fastest way to design a product mockup | Jun 2 | 5,110 | 3.4% | |
| I made 30 designs in the time it used to take for one | TikTok | Jun 12 | 4,880 | 1.6% |
| I made 30 designs in the time it used to take for one | Jun 12 | 6,020 | 3.1% | |
| Turning a doodle into a full product line | TikTok | Jun 24 | 2,140 | 4.6% |
| Turning a doodle into a full product line | Jun 24 | 7,310 | 2.8% | |
| Three tools I finally replaced with one | Jul 6 | 8,450 | 2.4% | |
| Full POD workflow, start to finish (dedicated) | YouTube | Jul 28 | 4,760 | 6.8% |
*Views are ~7-day organic scrape snapshots and are likely higher now. The dedicated YouTube video (Jul 28) is still being measured, so the totals above will keep rising.
What we saw — your dedicated YouTube video was your strongest converter by a distance, and it pulled ~6.8% engagement despite lower reach than your reels.
Leaning further into the longer YouTube format looks like the single clearest opportunity in your numbers. It is where your audience leans in, and where you can show the full workflow end to end. More of that format is where we would put the next push.
What we saw — nearly all of your conversions came through your code, with very few through a tracked link.
Adding a tracked link where a tap feels natural — Instagram Stories especially as a "tools I use" highlight plus your link-in-bio — would let the link catch traffic on top of the code. They travel together and never compete: the code still gives the discount, the link just makes sure you also get credit for the click.
What we saw — your "replaced three tools with one" and "doodle into a product line" hooks pulled the strongest engagement, even on smaller reach.
A tighter, earlier product moment in the first few seconds of those hooks is one experiment we could run together to turn more of that attention into sign-ups.
What they did: a clean listicle, each product demoed fast, the tool shown building one live, CTA placed mid-video once trust is built.
Why we think it works: listicles ride search and save intent, and showing the tool actually make the product converts well above talking about it.
What they did: a curiosity hook straight into a single specific tip, code on screen early.
Why we think it works: a tight secret-reveal hook plus one clear payoff punches well above its view count. Same reach band as your TikToks.
The verdict is simple: this first run works, and we would like to keep building it. Here is the structure we would love to move to.
Instagram, TikTok and YouTube — the mix we tested together, weighted a little more toward the YouTube format that converted best, at the same rate.
Affiliate commission on the new subscriptions you drive, running alongside your code indefinitely. The code stays the hero and the affiliate link just layers on top, so every sub also pays you.
Would you be up for it? Totally your call and no pressure at all — only if it sounds interesting to you.
On boosting: your content always comes with the first 30 days included, and if a video is performing we extend the boost beyond that at our cost. Nothing extra needed from you — this is standard across the program.
We can see subscriptions and sign-ups, but the richest signals live in your own analytics. If you are up for sharing them, they would sharpen how we plan the next round together — zero pressure, and a screen recording is more than enough.
ILLUSTRATIVE SAMPLE — the creator name, handle, promo code and every figure on this page are synthetic and do not represent a real person or collaboration. Shared as an example of the deliverable format only. In a live report, figures are drawn from the warehouse over the stated review window; views and engagement are ~7-day organic scrape snapshots. Generated automatically per creator; a human reviews and sends every one.