# Hakon Junge, Influencer Marketing Engineer

> Influencer marketing operator who builds the systems he runs on. Twelve years in go-to-market at Pleo, Capdesk, Figures and Timeleft, now applying agent engineering to creator partnerships. Based in Berlin. Co-founder of [Fluencrs](https://www.fluencrs.com/).

- HTML version: https://www.fluencrs.com/hakon-cv
- Email: junge.hakon@gmail.com
- LinkedIn: https://www.linkedin.com/in/hakonjunge/
- GitHub: https://github.com/hakon-junge
- Substack: https://substack.com/@hakonhq

## Highlights

- 6 systems built and shipped in five months; the whole team runs them today
- 14× monthly subscriptions from the creator book, month 1 → month 5
- 89% of the team's Q3 subscriptions from net-new creators, from his book, in 3 months
- −95% cost per subscription over five months, after the channel review he initiated
- 0 → 541 creators sourced and vetted per month, automated
- 4 h → 30 min daily inbox time on a live negotiating book

## The systems

Six systems that run together as one operating loop for creator partnerships (sourcing and vetting, outreach and inbox, pricing and negotiation, briefing and review, onboarding and CRM, reporting and recaps), shipped as a library of 32 versioned skills in a self-updating, CI-enforced library.

Tooling: BigQuery / SQL, HubSpot (pipelines, custom objects, automation), Metabase, Meta Ads, GA4 and UTM attribution, Stripe promo-code attribution, Tipalti, Python, Gmail API, Claude Code (agent and skill development, MCP), Git / CI, Clay, Notion.

## Case study: Kittl (Apr → Sept 2026)

Kittl is an AI design platform. The systems were switched on inside a mature creator program that struggled to find net-new, high-value creators. Starting book: zero, net-new and self-sourced. Operator: one human plus the systems.

- 14× more monthly subscriptions by month five than month one, every subscription attributed to its creator
- 86% of subscriptions came from creators he sourced himself
- 49% of tested creators became repeat, mid-to-long-term partners
- 1.54× cash-positive in month five: the book's revenue exceeded its cost
- Median fee per paid post down 56%; median discount against quoted rates widened from 24% to 50%, across ~270 negotiations and 105 closed deals
- Inbox down from 4+ hours to 30 minutes daily; the freed hours built the negotiation doctrine, the sourcing engines and the affiliate launch
- Stopped the UGC Canvas program and a new channel test once the numbers showed clear underperformance

## Track record

- **Influencer Marketing Engineer, Kittl** (Berlin, Apr - Sept 2026, six-month project). Built the creator operation as a library of AI skills and agents and ran it as sole operator on a net-new book, from 0 to 92 active creators in four months.
- **Influencer Partnerships Lead (Global), Timeleft** (Berlin, Jul 2025 - Feb 2026). Rebuilt the influencer function into a testing-led program: 50+ creators a month across six markets, ~€50K monthly spend, CPM held at €25-33, rates negotiated 40-60% below quotes. Delivered the Netflix × Timeleft "Wednesday" series with 12 creators.
- **GTM Engineer + Influencer Partnerships, Kittl** (Berlin, Jun 2024 - Jun 2025). Built the outbound demand-gen motion from zero; launched a design-as-a-service test (five clients, ~€8K MRR in four months); moved to influencer partnerships in January 2025.
- **GTM Lead, Cakewalk** (Berlin, Oct 2023 - Feb 2024). Sales hire #1: built outbound from zero, first closes at just under €10K ACV within two months, ~€100K pipeline.
- **GTM Lead, Figures** (Berlin, Mar 2022 - Jun 2023). Took the Netherlands from 0 to 150 clients in 14 months; grew the VC partner network from 10 to 50 in six months; built the HR-consultancy partner channel.
- **Chief Commercial Officer, Capdesk** (Copenhagen / London / Berlin, Apr 2020 - Jan 2022). Doubled MRR growth in the first six months; rebuilt the commercial team and recruitment.
- **Account Manager → Sales Manager → Head of Market Launching, Pleo** (May 2017 - Dec 2019). First UK hire and employee #18; launched the UK market from scratch.
- **AE and BD roles, Queue-it, Clerk.io, Concrete** (Copenhagen / London, Oct 2014 - May 2017).
- Executive member of Pavilion (Revenue Collective), 2020-2022; completed CRO School.

## Education

- MSc, Drug Discovery & Pharma Management, University College London (2012 - 2013)
- BSc, Pharmacology, The University of Edinburgh (2008 - 2012)

## Writing & talks

- [From Influencer Marketing Manager to Influencer Marketing Engineer](https://yuliiahq.substack.com/p/from-influencer-marketing-manager) (Yuliia Maryniak, Substack)
- [StartupTalk #30: Founder's Guide to the First Sales Hire](https://www.youtube.com/watch?v=gFqG1jKz-kg)
- [NGH #14: Building a reference client base at Pleo](https://www.youtube.com/watch?v=-58uaNAp2xw)
- [How to generate leads through personal branding on LinkedIn](https://www.youtube.com/watch?v=Pb1Ah7wizy4&t=922s)
- [Fluencrs on Instagram, @thefluencrs](https://www.instagram.com/thefluencrs/)

## Contact

Open to conversations about influencer marketing engineering: building creator operations, agent systems and the measurement that keeps them honest. Email junge.hakon@gmail.com or book a call with Fluencrs: https://calendly.com/hakon-fluencrs/intro-call