Busy all week. The report still looks thin.
120 outreach emails, 36 follow-ups, 9 negotiations, and on Friday the dashboard says 6 posts went live. The effort is real. It just doesn't show up where anyone's looking.
We're the two operators who ran a global creator program and built the AI behind it - 7-figure creator revenue, CAC cut 58% in a quarter, and inbox time down from 4 hours to 30 minutes a day. Now we build the same systems into your team, so you scale performance fast and do more in less time.
As Influencer Marketing Engineers, we built AI systems that ran a global design app's creator program, from sourcing to reporting, and cut its cost per subscription by 58%. In 3-6 weeks, they can run in your team: every creator tied to revenue, your people's hours back, and everything yours to keep. No retainer.
We ran your desk: the sixty unread emails, the weekly report, the feeling that everyone else has AI figured out.
So we built the AI systems that got us out of it. Now, in 1:1 sessions, we set them up in your own inbox and tools, so you:
Illustrative. Before: on a Monday, eight urgent tasks pile up into 52 hours of work in a 40-hour week: 60 unread creator emails with 14 needing a reply in the next hour, a September campaign update due to the manager today, a BFCM brief due Tuesday, 20 creators to shortlist for the BFCM campaign, 8 new creators to onboard, 16 drafts waiting for approval with 14 past their post date, a performance review due Thursday, and a tracker update at 22:41. After: six systems turn it into a calm week. Replies and chasers are drafted in 30 minutes instead of 4 hours, the September update is sent by 09:45, creators are scored, the brief is drafted, drafts are checked, creators are onboarded and the review builds itself, with time to log off at 17:30, have lunch away from the desk, go to the gym and start the weekend at 15:00 on Friday. The week drops to 31 hours.
120 outreach emails, 36 follow-ups, 9 negotiations, and on Friday the dashboard says 6 posts went live. The effort is real. It just doesn't show up where anyone's looking.
Your feed is full of "my AI workflow" posts. You've tried ChatGPT on a brief or two, but nothing stuck, and there's never a free afternoon to set it up properly.
Every restructure makes you quietly wonder where your role stands. The answer isn't working longer. The people teams hold on to are the ones who get more done with less, and can show it.
Picking the right creators and building real relationships is your craft. The chasing, the spreadsheets and the copy-paste reports eat the hours you'd rather spend on it.
None of this means you're falling behind.
It means you're doing by hand what should run on its own. That part is fixable, and it's exactly what we fix.
Six systems, one machine - built at Kittl, run every day, installed with your team. Each system plays an example run for a fictional brand, and the map shows the real engineering. Onboarding and reporting systems include live templates you can click through.
Six systems, one machine, run every day. In the 1:1 we set up the ones that save you the most hours, in your own tools. Onboarding and reporting systems include live templates you can click through. You can also try the sourcing system for free: it sends you 10-15 creators it would find for your brand.
“As CEO I care about efficiency, real business impact, and genuine revenue, and this work spoke to all three.”
“You could genuinely watch the team’s performance improve, particularly the net-new growth of creators.”
“He drove a real facelift across the team - better processes, better workflows, and AI properly leveraged for both speed and quality.”
Every plan is a fixed price, agreed in writing before we start. We build with your team, in your own tools, and everything is yours to keep: no retainer, no lock-in. We take on a limited number of builds each month, so we can deliver each one fast and to the highest standard.
Make creators an efficient, scalable channel that lifts the rest of your marketing.
Three systems running in three weeks, with a before/after report to prove it.
Every step from sourcing to reporting automated, with your team's expertise built in.
Not sure where to start? Book a free call first. We'll look at your goals and numbers, and tell you if the audit, a build, or neither is right for you.
Prices exclude VAT where applicable. Need a single system or a custom build? Tell us and we'll put a plan together. Want your influencer marketer to build it 1:1 instead? See the plans for operators.
We look at your numbers and how you run creators today. If we can help, you get a written scope and a fixed price. If we can't, we'll tell you on the call.
One working session a week, in your own tools. We build, your team drives, and every system goes live with tracking and security in place. Async support in between.
Every system is documented and handed to your team. You get the before/after results and ROI report for each system, and we check in 30 days later to see how it's running.
Every plan is 1:1, built live in your own tools, at a fixed price agreed in writing before we start. We take on a limited number of clients each month, and every plan ends with a check-in 30 days after you finish.
Your first system running in a single session. The easiest yes for a smaller budget.
Three systems running in three weeks, with a before/after report to prove it.
Your whole workflow rebuilt, from sourcing to reporting.
Done when it works. If a system isn't running end to end by your last session, we keep working with you for free until it is, as long as you came to every session.
Use your L&D budget. Most companies give you a learning budget, and it often resets in January. Every plan is invoiced to your company, and here's the email you can send your manager.
Prices exclude VAT where applicable. Bigger budget, need a custom system, or want this for your whole team? Tell us and we'll put a plan together.
We look at how you work today and pick the systems that will give you the most hours back. If we can't help, we'll tell you on the call.
Every session builds one system live in your own tools, with security in place from day one. You drive, we guide, and you leave knowing how to fix and improve it on your own. Async support in between.
A check-in 30 days after you finish, to see how it's all running. We measure the before and after, so you have a report to share with your manager if you need it.
Everything we teach, we've done ourselves: we ran a creator program end to end, from first outreach to the revenue report, and built these systems on it. We teach them together, so you get both of us in every plan.
Co-built the systems and led the commercial side of partnerships at Kittl, after twelve years in go-to-market at Pleo, Capdesk, Figures and Timeleft.
Went from marketing intern to Partnerships Lead of a five-person team to Influencer Marketing Engineer in four years. Co-built the systems and ran Kittl's creator program on top of them.
Implementation, technology, AI and data - people we trust to build to our standard, and who keep us current.
An agency runs it for you, and the learnings leave when the contract does. We build the system with your team, on your data, in your tools. You run it, you own it, and the know-how stays in-house.
The audit takes two weeks. An engine build runs three to six weeks, and the aim is to prove the numbers within a quarter.
No. If your strategy already works, we go straight to the build. The audit is for when the numbers feel off and you want to know exactly why before spending more.
No. If you're testing the channel, we build a lean version with whoever owns growth today and prove it within a quarter. If it works, we help you hire the right manager. If you already have a team, we make them AI-native.
Every creator gets their own tracked links and codes, tied through to trials, paid subscriptions and revenue in your warehouse. You see cost per subscription per creator, not just views.
No. There's a human on every call. The systems take the manual grind off the team, so the same people and the same spend go further without adding headcount.
The system is built from skills your team can read and edit, so it improves as the tools do. Through partners like Oliver we also stay current on where AI is heading.
Then we say so. The audit scores viability before you spend more, and some products shouldn't do this yet.
No. If you can run an inbox and a spreadsheet, you can run these. You drive in every session and we explain as we go, so you can fix and change things yourself afterwards.
Mostly what you already use: Gmail or Outlook, Google Sheets or Excel, your CRM, and an AI assistant like Claude or ChatGPT. On the intro call we check what your company allows and build around it.
It's 1:1 and built in your own tools, on your real work, not a generic demo. You leave with systems running, not notes. And we've run these systems on a real creator program ourselves.
Any brand that works with creators: e-commerce, SaaS, apps and consumer brands. The systems adapt to your niche, markets and tools.
Everything runs in your company's own accounts, under your company's rules, with security measures in place from day one. If a system needs a new tool or permission, we flag it up front so you can check with IT first. We never need your passwords, we don't keep copies of your data, and we're happy to sign an NDA.
About an hour a week for the sessions, plus a little time to try things in between. The Kickstart is a single 90-minute session. The point is to give you hours back, not take more.
Usually within a week or two of the intro call. Sessions are remote and scheduled around your work.
Yes, and that's the easiest way. We invoice your company directly, with a fixed price agreed in writing. There's a ready-made approval email above that you can send your manager.
Start with our free inbox system and bring them the result. A week with hours saved makes a stronger case than any email.
Yes. Tell us how many people and how you work, and we'll put together a team plan.
You'll know how to fix and adjust it yourself, that's what the sessions are for. And if you get stuck, message us.
The systems are yours and keep running, and you know how to fix and improve them on your own. You get a before/after report for your manager, async support for the weeks after, and a check-in 30 days later to see how it's going.
Free to start. When you're ready, your L&D budget can cover the rest.